Visitor spending, arrivals increase slightly for June compared with a year ago

Preliminary state statistics show total visitor spending in June was $1.98 billion, a 0.6% increase from June last year, with 858,577 total visitors last month, also up a slight 0.2% compared with 857,102 visitors in June 2025.

“Hawai‘i tourism saw slight gains in overall visitor spending and arrivals compared to the previous year,” said Hawai‘i Department of Business, Economic Development and Tourism Director James Kunane Tokioka in a state release. “Growth in visitor arrivals from U.S. West and U.S. East offset fewer visitors from Japan, Canada and other international markets.”

Hawai‘i Department of Business, Economic Development and Tourism data also show visitors this June spent more on an average daily basis — at $293 per person, or 13.2% — than a year ago.

However, the average length of stay was shorter at 7.86 days, a decline of 11.3% compared with 8.86 days during June 2025. The statewide average daily census last month also was less than a year ago with 224,981 visitors, a 11.2% decrease compared with 253,252 visitors in June last year.

Air capacity in June to Hawai‘i included 5,416 trans-Pacific flights with 1,160,464 seats, increases of 8.7% and 4.45%, respectively from 4,981 flights with 1,111,525 seats a years ago.

A total of 486,117 visitors arrived this June from the U.S. West, a 0.7% growth from 482,941 in June 2025. Total spending by those visitors was $1.01 billion, with an average daily spending of $275 per person and average length of stay wat 7.55 days.

U.S. West visitors recorded total spending of $1.01 billion, with an average daily spending of $242 per person and average length of stay of 8.64 days during June of last year.

There were 243,360 visitors from the U.S. East in June, an increase of 9.4% from the 222,425 in June 2025.

Total spending by U.S. East visitors was $698.6 million, with an average daily spending of $337 per person and average length of stay of 8.51 days last month. U.S. East visitors a year ago recorded total spending of $642.9 million, with an average daily spending of $297 per person and average length of stay of 9.75 days.

“June visitors generally took shorter trips, with all markets — except Japan — reporting shorter average lengths of stay compared to last June, continuing a trend that began in April 2026,” Tokioka said. “In contrast, Japanese visitors stayed 2.8% longer than they did in June 2025.

There were 54,902 visitors who arrived from Japan in June, down 4.2% from the 57,288 in June 2025. Total spending by Japanese visitors was $82.0 million this year compared with $82.6 million last year.

Visitors from Canada totaled 12,211 last month, a 15% decrease from 14,363 in June 2025, with their total spending at $26.4 million this year compared with $32.3 million a year ago.

There were also 61,987 visitors from all other international markets in June, which included visitors from Oceania, other locations in Asia, Europe, Latin America, Guam, the Philippines, the Pacific Islands and other countries. That is a 21.3% decrease from the 78,714 visitors from all other international markets in June 2025.

“Despite challenges associated with exchange rates and rising costs, Hawai‘i’s core markets continue to visit the state,” Tokioka said.

View the full release and more on the Hawai‘i Department of Business, Economic Development and Tourism.