Total visitor spending has increased by 10.3% in February 2026 compared to the same month last year.
According to preliminary statistics from the Department of Business, Economic Development and Tourism, spending by visitors in February 2026 was $1.91 billion from 787,024 total visitors compared to 759,679 visitors in February 2025.
There were 760,790 visitors in February 2026 who arrived by air service, mainly from the U.S. West and U.S. East. Additionally, 26,234 visitors arrived via out-of-state cruise ships.\
The average length of stay by total visitors in February 2026 was 8.69 days, compared to 8.87 days in February 2025. The statewide average daily census increased by 1.5% in February 2026 to 244,231 visitors compared to 240,627 visitors in February 2025.
A total of 1,661,382 visitors arrived in the first two months of 2026, up 7.1 percent from 1,551,855 visitors in the first two months of 2025.
In the first two months of 2026, total visitor spending was $4.17 billion, which was an increase from $3.63 billion (+14.8%) in the first two months of 2025.
