Implementation of Kaua‘i Destination Management Action Plan Progresses

The Hawai‘i Tourism Authority continues making progress on fulfilling the Kaua‘i Destination Management Action Plan.

The DMAP’s goal is to rebuild, redefine and reset the direction of tourism throughout three years, from 2021-23.

HTA on Monday provided an update on the plan’s implementation. According to a press release, there are 34 sub-actions included in Phase 1, which began in 2021. Of those sub-actions, 25, or 74%, are now in progress.

In addition, three sub-actions identified to start in Phase 2 are being addressed in Phase 1.

Here are some highlights of the sub-actions in progress for the Kaua‘i DMAP:

• Collaboration continues between the state Department of Land and Natural Resources and the Kauaʻi Visitors Bureau to increase enforcement and policy efforts related to protecting natural and cultural resources.
• DLNR and the state Department of Transportation’s airports and harbors divisions are developing a “Ports of Entry Biosecurity” project for the state.
• Native Hawaiian Hospitality Association’s online directory supporting Native Hawaiian owned businesses is now available.
• The Kaua‘i County established the retail/networking space Alakoko for Kaua‘i Made products, with a soft opening in December.
• The county is working on a new ordinance that allows farmers to sell produce and value-added agriculture products from their agricultural lands.
• Requests for proposals were issued for the Kūkulu Ola, Aloha ‘Āina and Community Enrichment programs.

A steering committee representing members of the community, visitor industry and other sectors developed action items included in the DMAP aimed at improving the visitor experience, creating positive economic and quality of life contributions to Kaua‘i’s residents, preserving Kaua‘i’s culture and protecting its land and natural resources.

HTA thanked the county Office of Economic Development and the Kaua‘i Visitors Bureau for their support and partnership in moving the Kaua‘i DMAP forward. The agency also acknowledged other state, county and federal agencies, nonprofit organizations and the visitor industry, which have been integral to advancing DMAP efforts.

Click here to view the full Kaua‘i Destination Management Action Plan Fall 2021 Progress Report.